Katie's eCommerce Blog

https://www.shopify.ca/blog/discounts-and-coupons This week I read, "19 Ways to Use Offers, Coupons, Discounts, and Deals to Generate More Sales." This article is about the positives and negatives of using deals for a business, and how to use them effectively. Offers can increase customer loyalty, but can also make a business unprofitable. A business needs to create goals and use deals wisely according to those goals. For example, a business can use holiday deals or a first-time shopper offer to intrigue customers, and the business can use a subscription offer or a customer loyalty offer to keep the customers. I was interested in reading this article because the title straightforwardly related to eCommerce. In all, this article would be very helpful to businesses thinking about using deals, as this article explained different types of deals and examples in great detail.

This week I researched mindfulness, how practicing mindfulness affects the body, and ways to be more positive. I found the definition of mindfulness to be: a mental state, focusing on the moment and being aware of your current state of mind/presence. Mindfulness can increase positivity, but another way to be more positive is to keep a journal or spend time in nature. Some questions I still have are: How more specifically does mindfulness affect the brain? and What is an example of a mindfulness exercise? A challenge I have come across is coming up with a mindfulness activity, and trying to decide how to tie it in with the rest of my research. My goals for next week are to gather information to form a mindfulness activity, and to put it into action.