eCommerce Article #2
https://www.practicalecommerce.com/10-impressive-social-media-campaigns-from-brands-in-2019 The article I chose is called "10 Impressive Social Media Campaigns from Brands in 2019." I like how this article raises awareness of certain things and promotes products at the same time. The celebrities/athletes in the advertisements promote the product and establish ethos. This article focuses on making the world a better place and being accepting of everybody. The products advertised will make people feel like they are helping a good cause by buying them. I found this article interesting because the big brands promote world peace and their products at the same time. In conclusion, I thought the marketing techniques of the brands in this article were creative and smart, and not only sell the product, but inspire people as well.