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Showing posts from September, 2019

eCommerce Article #2

https://www.practicalecommerce.com/10-impressive-social-media-campaigns-from-brands-in-2019 The article I chose is called "10 Impressive Social Media Campaigns from Brands in 2019." I like how this article raises awareness of certain things and promotes products at the same time. The celebrities/athletes in the advertisements promote the product and establish ethos. This article focuses on making the world a better place and being accepting of everybody. The products advertised will make people feel like they are helping a good cause by buying them. I found this article interesting because the big brands promote world peace and their products at the same time. In conclusion, I thought the marketing techniques of the brands in this article were creative and smart, and not only sell the product, but inspire people as well.

eCommerce Article #1

https://www.shopify.ca/blog/homework-kid-entrepreneur-bath-fizzies I chose to read about the article, "Bath Bombs and Batman: Inside the Mind of a 6-Year-Old Founder". This article is about a young entrepreneur, who created a bath bomb company, and his interests. Ollie's company is called Fizzies and Fables, which combines bath time and story time. I was interested in this article because I was surprised that a child learning to read could create a company based on reading and bath bombs. The answers Ollie gives about his interests show that he is still a child, but Ollie's successful business shows his mature brightness and zeal. Altogether, I am impressed with Ollie's business and his charming personality.